Privacy Policy

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Introduction

What is this Privacy Policy for?

This Privacy Policy describes the data practices for an application that we make available through employers and healthcare organizations as a benefit for their employees, plan members or patients. We encourage you to read it, top-to-bottom, but to save time, you can also use easy-to-read takeaways provided for at the top of each section.


This Privacy Policy (this “Privacy Policy”) explains how aivid Health, LLC. (collectively, “aivid Health”, “we”, “us” or “our”) collects, creates, uses, processes and shares personally identifiable information in any website, mobile application, or interactive feature that links to this Privacy Policy. Be advised, if you are not a user of a aivid Health-branded application, this Privacy Policy does not apply to you.

Scope of this Privacy Policy

1. Purpose

This document summarizes the permitted uses and disclosures of patient protected health information (“PHI”) as permitted by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) Standards for Privacy of Individually Identifiable Health Information (the “Privacy Rule” or the “HIPAA Privacy Rule”), as amended by the Health Information Technology for Economic and Clinical Health Act, which is at Section 13400, et seq. of the American Recovery and Reinvestment Act of 2009, 42 U.S.C. § 17921, et seq., (the “HITECH Act”) and any regulations promulgated thereunder, including the HIPAA omnibus final rule (the “HIPAA Final Rule”).

2. Privacy Policy Statement

The Company is committed to complying with the Privacy Rule.

The Company recognizes the need to protect the privacy of PHI in order to facilitate the effective delivery of health care. These Privacy Policies and Procedures are designed and intended to ensure[1] the Company’s compliance with the Privacy Rule. The Company adopts these Policies and Procedures to protect the PHI that it creates and maintains from unauthorized use, disclosure, or access, and to maintain the confidentiality and integrity of that PHI. These Policies and Procedures also ensure that individuals have rights related to their PHI. Through the Company’s Notice of Privacy Practices ("Privacy Notice") individuals are informed of the Company’s legal duties and these Policies and Procedures, as well as their individual rights with respect to their PHI.

3. Key Definitions

“Protected Health Information” is information that (1) identifies (or could be reasonably used to identify) an individual, (2) is created or received by a HIPAA covered entity (a health care provider, health plan or health care clearinghouse) and (3) relates to the past, present or future physical or mental health of the individual, the provision of health care to the individual, or the past, present or future payment for the provision of health care to the individual.

A “Business Associate” is a person or entity, other than a member of a covered entity’s workforce, that creates, receives, maintains or transmits PHI on behalf of a covered entity for a function or activity regulated by HIPAA. The HIPAA Final Rule expands the definition of “business associate” to include subcontractors to a business associate that create, receive, maintain or transmit PHI on behalf of a business associate. Business associate functions or activities on behalf of a covered entity include claims processing or administration, data analysis, processing or administration, utilization review, quality assurance, billing, benefit management, practice management and repricing.

These Policies and Procedures will be amended and/or supplemented as necessary and appropriate to comply with changes in the law or regulations or other interpretation of the Company’s privacy-related obligations, or to reflect changes related to the Company. The Company will document and implement changes to these Policies and Procedures whenever there is a change in the law, regulations or interpretation of the Company’s privacy obligations and/or a material change to the uses or disclosures of PHI or other privacy practices that necessitate a change in these Policies and Procedures. If a change requires revisions to the Privacy Notice, the Company will not implement the change before the effective date of the revised Privacy Notice unless the Privacy Officer deems it necessary to apply the change to PHI that the Company created or received before this effective date.


Email, Text Messages and Push Notifications

How does this Privacy Policy apply to emails, text messages, or in-app notifications?

You may receive communications related to your account via email, text message, or push notification. By default, we only include generalized health information in these communications. If given the option to receive more personalized messages, be aware that these communications are not secure, and they may be visible to others with access to your devices.


Through interactions with our staff, you can choose to receive personalized communications via email, text message, and push notifications (“electronic communications”). Our technology third parties and partners ensure secure and HIPAA compliant methods of exchanging health data including PHI. By default, we only include Account Information (user name, contact information) and generalized health information in these communications through our exchanges with these methods.

When providing consent, keep in mind that electronic communications may not, at times, be confidential or secure methods of communication. Any Health Data, including PHI, that you accept through electronic communications may be at risk of exposure to unwanted and unauthorized parties, and also could be intercepted, read by a third party, and/or used for inappropriate purposes. In addition, once an electronic communication is received by you, someone may be able to access or view your screen on your phone, applications, digital devices, or email accounts and read the message. You understand that it is your responsibility to make sure that only authorized people are allowed to access your email, phone messages, cell phone, and digital devices.

By accepting this Privacy Policy, you acknowledge your understanding of these risks and give permission to aivid Health to communicate with you via unsecured electronic communications. You agree and accept full responsibility for disclosures of Personal Data to others due to your communications preferences.

If you correspond with us by e-mail or text, you should be aware that your transmission might not be secure from access by unauthorized parties. We have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.


SMS, Text Messaging, and Mobile Communications

When you provide your mobile number and consent to receive text messages from aivid Health, LLC (“aivid Health”), we will only use your number for communications related to your care, your account, or services you have agreed to receive.

  • No Selling or Sharing of Mobile Data: We do not sell, rent, or share mobile numbers or SMS opt-in data with third parties or affiliates for marketing purposes.
  • No Disclosure Without Consent: Your SMS consent information (including your phone number and opt-in status) will not be disclosed to any third party, except as required to deliver our text messaging services (e.g., with our SMS platform provider acting as a Business Associate under HIPAA) or as required by law.
  • Frequency of Messages: Message frequency will vary depending on your communication preferences and care plan.
  • Opting Out: You may opt out of receiving SMS messages at any time by replying “STOP” to any text message. Standard message and data rates may apply.
  • Confidentiality of Messages: While we limit the content of text messages to appointment reminders, care coordination updates, or general health-related notifications, please be aware that SMS is not always a secure channel. You should take appropriate steps to protect access to your devices.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy, our data practices, or your communications preferences, you may contact us at:

We will respond to all inquiries in a timely manner and in accordance with applicable laws and regulations.


These Policies and Procedures are effective as of September 1, 2025.

[1] The term “ensure,” as used throughout these Policies and Procedures, is not meant to guarantee compliance with the Privacy Rule. Rather, “ensure” shall mean that the Privacy Officer, Business Associates and others, as applicable, will use their best efforts to comply with the Privacy Rule.